In order to guarantee sales and achieve planned profitability, it is no longer enough for today's fashion brands to be on the cutting edge. In seconds, from anywhere in the world, even without leaving home, the office or while...
In recent years the determined and repeated process of buyers of fashion companies, who have had to face the reduction of margins and the constant increase in purchasing costs, has been to change the origin of production to countries...
The return of fashion manufacturing in the vicinity is uncovering a series of needs and new objectives regarding the operating model, organization, CSR and sustainability, supplies and structure of the textile and fashion industry.
The productive muscle of fashion in...
I ended the previous post with this query:
Will personalization (and the necessary automation-robotization to achieve it) mean that fashion production will be relocated to developed countries?
Absolutely! I have no doubt about that!
The neorelocalization of fashion production does not imply...
For today's consumer the personalization of fashion items, clothing, accessories and footwear will become increasingly important. Companies store data and through their subsequent analysis they will create stories and personalized communication to generate recommendations, conquer influencers and individualize experiences....
Retailers who aspire to win in tomorrow's market must start setting their strategy today. The plan is different for those players who intend to be world leaders based on the importance of their production volumes, on their speed to...
In the previous article - The New Model of Fashion Sourcing - we stated that digitalization should not be understood individually, as a possibility of salvation in itself, but rather as an integrating element within the fashion supply chain....
Deciding and creating quickly.
Through analysis of the Accenture report from the previous post, See Now - Buy Now, we have realized that meeting the demand for "See Now Buy Now" requires agility, versatility and fast, streamlined decision making. Hierarchical...
Knowing perfectly the goal they want to reach and the path to follow is fundamental for retailers and fashion brands in the mass market. In their exploration of a demand-driven sourcing strategy, they must create different financial scenarios that...
To date, the promise of digitalization in the fashion industry has not been fulfilled. Compared to other sectors, the fashion industry is currently in the first steps of its long journey towards digitalization, both in terms of purchasing and...
E-commerce platforms know full well that generating a better consumer experience through customization optimizes the customer loyalty ratio and creates a much more fluid purchase process, allowing customers a much more agile and satisfying product selection, spending less time...
With this last article we conclude the analysis of Accenture's "See now - Buy now" report. At the end of the article you can download this interesting report on the most important commercial trend of today and the new...
The world is globalized to produce a T-shirt, but it is not coordinated to stop a virus. Living globalized has not been a sufficient condition to generate the necessary organization and joint action, even when the circumstances required it.
Today's...
Automation and robotization generate neorelocalization 4.0
I will start this post with a review of what was discussed in the last five articles. The goal of this summary is to see the complete development of this new phenomenon in order...
Below I share with you Silvia Riera's article on the commercial war between the US and China and its effects on the fashion sector, published in the Premium section of Modaes.
Thank you Silvia and Modaes for your trust and...
In this new article we continue to analyze the incredible process of the return of apparel and fashion manufacturing from Asia to nearby locations. I have called this budding phenomenon "the neorelocalization of fashion production" to distinguish it from...
Natural Textile Fibers
In the last few months, I have received several questions through the blog regarding natural textile fibers. Evidently, from the perspective of fashion consumers...
