"In an environment where brands and fashion retailers are cornered by customers' demand to constantly drop prices, by sudden shifts in customers' preferences and by the pressure to create more and more options - alternative designs - companies in...
A new global and digital customer has changed the rules of the market with their desire to immediately buy the garment they have just seen on social networks or that their favorite influencer is wearing. They want that item...
E-commerce platforms know full well that generating a better consumer experience through customization optimizes the customer loyalty ratio and creates a much more fluid purchase process, allowing customers a much more agile and satisfying product selection, spending less time...
For today's consumer the personalization of fashion items, clothing, accessories and footwear will become increasingly important. Companies store data and through their subsequent analysis they will create stories and personalized communication to generate recommendations, conquer influencers and individualize experiences....
Next year, non-Western markets plus Latin America will account for a larger proportion of global clothing and footwear sales than Europe and North America. But how will the increasingly important regions of Asia, the Middle East, Latin America and...
The fashion sector is turning towards another destination. In the previous article we expressed that current fashion is resilient and in this article we say that it is optimistic. Why do we attribute these adjectives to fashion? What makes...
The fashion industry is undergoing a seismic change. We can see and analyze this change through the latest news about the sector, in specialized media and in the reports of international consultants.
The report The State of Fashion 2018- FOB...
The State of Fashion 2018 | BOF & McKinsey - was created to provide a comprehensive view of the fashion industry. Its primary objective remains to outline the interconnection of the entire fashion ecosystem across regions, market segments and...
The organization chart of a fashion brand .
It is a reality that the organization of fashion brands has been changing in recent years at the same pace as the market and the client itself. In this process, the disruption...
The textile industry in India
The Indian apparel industry, which is the second largest contributor to the retail industry after the food industry, is immersed in the middle of profound and disruptive changes and of course it grows, not only...
I would like to share with you the interview that ANGED did with Felix de Iturriaga. Through it, we will be able to delve into the present and future of retail with the help of a professional with a...
Carlos Eduardo Botero Hoyos, President of Inexmoda, tells us in the Paper "A 2018 to open our eyes":
"Technology, innovation, creativity and training are pillars to look our day-to-day with different eyes. With this document we expose the position proposed...
Satisfying the customer's desire has always been the key to retail success, but today, due to the constant connection to the Internet, social networks and a global offer, the customer is more impatient, more demanding and has more alternatives...
With this last article we conclude the analysis of Accenture's "See now - Buy now" report. At the end of the article you can download this interesting report on the most important commercial trend of today and the new...
See it now, buy it now or it won't be a chance.
Perhaps, wanting to "see now - buy now" goes far beyond a need for instant gratification: in the temporary world of fast fashion -and now ultra fast fashion- the...
Deciding and creating quickly.
Through analysis of the Accenture report from the previous post, See Now - Buy Now, we have realized that meeting the demand for "See Now Buy Now" requires agility, versatility and fast, streamlined decision making. Hierarchical...
Natural Textile Fibers
In the last few months, I have received several questions through the blog regarding natural textile fibers. Evidently, from the perspective of fashion consumers...
